Indriya by Aditya Birla Expands Footprint with New Flagship Store in Siliguri

Indriya, the jewellery brand from the Aditya Birla Group, has announced the launch of its new flagship store in Siliguri, marking a significant expansion of its presence in Eastern India. Located at Queens Park on Sevoke Road, the store is situated in a key commercial hub known as the “Gateway to the Northeast”. This new outlet is designed to offer an immersive shopping experience, featuring specialized spaces such as a bridal lounge and a dedicated “kaarigari” room where customers can appreciate the brand’s commitment to high-quality craftsmanship.

With this launch, Indriya’s retail network has grown to 45 stores across the country, further solidifying its goal to become one of India’s top three jewellery retailers. CEO Sandeep Kohli emphasized that Siliguri’s deep-rooted culture of valuing traditional craftsmanship makes it a vital market for the brand’s vision of blending heritage with modern design. The store showcases an extensive collection of over 28,000 intricately crafted pieces, catering to the city’s growing demand for premium, design-led jewellery and family heirlooms.